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Andrea Martínez
Graphic and Multimedia Designer
About me
Creative Design professional, passionate for innovation, design solutions and transforming complex information into power visuals.
Skillset
✳︎ Adobe Creative Suite Ps,Ai,Pr,Ae,Id+
✳︎ Proficient with Google productivity and collaboration tools.
✳︎ Office Suite
✳︎ Hootsuite
✳︎ Keynote
✳︎ Slack
✳︎ Basecamp
✳︎ Website builders
✳︎ Figma
Sr. Marketing Graphic Designer
Reservamos - Tech Travel company
✳︎ Led art direction and design department.
✳︎ Developed and maintained brand identity guidelines and assets across main and secondary. brands, ensuring consistency in all marketing materials and internal communications.
✳︎ Created engaging visual content, including: Social media graphics (posts, reels, videos, GIFs) - Email marketing templates and newsletters - High-quality images and videos for online advertising (Google Ads, Meta Ads) - Website graphics, banners, and landing pages to enhance user experience.
✳︎ Designed user-friendly and visually appealing interfaces, collaborating with developers to ensure cross-browser and device consistency.
✳︎ Optimized images for web and print, including retouching and editing for high-quality resolution.
✳︎ Produced motion graphics, animations, and videos for marketing content, as well as key visuals and layouts for print and digital materials.
Digital media designer / Gestionnaire de communauté
Chocolate - Creative Agency
✳︎ Created content / Developed and executed art from concept to production.
✳︎ Wrote copy, edited, and proofread text.
✳︎ Managed and moderated online communities for multiple brands, monitor and respond to customer inquiries and feedback.
✳︎ Developed graphics, layouts, and wireframes for campaigns and platforms, produced videos with motion graphics, edited and retouched photographs.
✳︎ Analyzed media performances and research results with periodic marketing analytics.
✳︎ Developed comprehensive brand identities for small businesses, including logos, color palettes, typography, and style guidelines.
Jr. Graphic Designer
Neolin - Printing and design agency
✳︎ Developed and designed numerous design projects/artworks along with illustrative visuals focusing on printing areas: logos, business cards, brochures, newsletters, infographics, packages, labels, presentations, and advertisements, ensuring high-quality output.
Graphic and multimedia designer
Freelance
✳︎ Developed unique visual identities for regional businesses.
✳︎ Social Media Content Management / Created engaging content for social media platforms.
✳︎ Designed custom invitations for social events.
✳︎ Created bespoke illustrations for various themes.
✳︎ Created professional, custom business cards for entrepreneurs and businesses.
Education
Francisation
Ministère de l’Immigration, de la Francisation et de l'Intégration du Québec.
Postgraduate Degree
Motion Graphics
Professional Degree
Graphic and Multimedia Designer
High School Technical Career
Graphic Design and Arts
Soft skills
✳︎ Project management and organization
✳︎ Collaboration and communication
✳︎ Problem-solving and creativity
✳︎ Adaptability and flexibility
✳︎ Leadership and team development
✳︎ Expertise en conception design, with a focus on: High-quality, precise, and attention to detail.
✳︎ Continuous learning
✳︎ Remote work experience with autonomy, effective task management, and prioritization
Languages
✳︎ Spanish
✳︎ English
✳︎ French
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