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Andrea Martínez

Graphic and Multimedia Designer
About me
Creative Design professional, passionate for innovation, design solutions and transforming complex information into power visuals.
Skillset
✳︎ Forte maîtrise de la Suite Adobe Creative   Ps,Ai,Pr,Ae,Id+
✳︎ Maîtrise des outils de productivité et de collaboration de Google.
✳︎ Office Suite
✳︎ Hootsuite
✳︎ Keynote
✳︎ Slack
✳︎ Basecamp
✳︎ Website builders
✳︎ Figma
Sr. Marketing Graphic Designer
2021 - 2024 / Reservamos - Tech Travel company
✳︎ Led art direction and design department.
✳︎ Developed and maintained brand identity guidelines and assets across main and secondary. brands, ensuring consistency in all marketing materials and internal communications.
✳︎ Created engaging visual content, including: Social media graphics (posts, reels, videos, GIFs) - Email marketing templates and newsletters - High-quality images and videos for online advertising (Google Ads, Meta Ads) - Website graphics, banners, and landing pages to enhance user experience.
✳︎ Designed user-friendly and visually appealing interfaces, collaborating with developers to ensure cross-browser and device consistency.
✳︎ Optimized images for web and print, including retouching and editing for high-quality resolution.
✳︎ Produced motion graphics, animations, and videos for marketing content, as well as key visuals and layouts for print and digital materials.
Digital media designer / Gestionnaire de communauté
2016- 2020 Chocolate - Creative Agency
✳︎ Created content / Developed and executed art from concept to production.
✳︎ Wrote copy, edited, and proofread text.
✳︎ Managed and moderated online communities for multiple brands, monitor and respond to customer inquiries and feedback.
✳︎ Developed graphics, layouts, and wireframes for campaigns and platforms, produced videos with motion graphics, edited and retouched photographs.
✳︎ Analyzed media performances and research results with periodic marketing analytics.
✳︎ Developed comprehensive brand identities for small businesses, including logos, color palettes, typography, and style guidelines.
Jr. Graphic Designer
2014 - 2015 Neolin - Printing and design agency
✳︎ Developed and designed numerous design projects/artworks along with illustrative visuals focusing on printing areas: logos, business cards, brochures, newsletters, infographics, packages, labels, presentations, and advertisements, ensuring high-quality output.
Graphic and multimedia designer
Freelance
✳︎ Develop unique visual identities for regional businesses.
✳︎ Social Media Content Management / Create engaging content for social media platforms.
✳︎ Design custom invitations for social events.
✳︎ Create bespoke illustrations for various themes.
✳︎ Create professional, custom business cards for entrepreneurs and businesses.
Education
2025 - Francisation
Ministère de l’Immigration, de la Francisation et de l'Intégration du Québec.

2016
Postgraduate Degree
Motion Graphics

2012 - 2015
Professional Degree
Graphic and Multimedia Designer

2009 - 2012
High School Technical CareerGraphic Design and Arts
Soft skills
✳︎ Project management and organization
✳︎ Collaboration and communication
✳︎ Problem-solving and creativity
✳︎ Adaptability and flexibility
✳︎ Leadership and team development
✳︎ Expertise en conception design, with a focus on: High-quality, precise, and attention to detail.
✳︎ Continuous learning
✳︎ Remote work experience with autonomy, effective task management, and prioritization
Languages
✳︎ Spanish
✳︎ English
✳︎ French
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